“Voted Product of the Year” is the largest and most important awarding institution globally. It rewards innovative fast-moving consumer goods and services, having consumers vote to decide the winning products. Established in 1987 in France, it now operates in over 45 countries around the world championing a shared central objective: to turn the spotlight on new innovative market products and reward the businesses that produce them, for their investment in and commitment to innovation.

Three Cents Zero Sugar maintain their high quality and the flavours of their original recipe with 0% sugar, while they are produced from natural ingredients and with no preservatives and artificial colours. This is a product line that expresses the innovative, progressive and restless spirit of the Three Cents founders while representing evolution and innovation in the Mixers category.

As every year, the products that chose to partake in this institution were evaluated by a Specialist Audit Committee – comprised of trade professionals, representatives of institutions and experts/ specialists – in order to ensure that the innovation criteria are met. This year’s entries were evaluated by representatives of ECR Hellas, EDEE (Hellenic Association of Advertising-Communication Agencies), ELAM (Greek Marketing Academy), IELKA (Institute of Retail Consumer Goods), IPE (Sales Institute in Greece), PSVAK (Hellenic Cosmetic Toiletry & Perfumery Association), SDE (Hellenic Advertisers Association), SEVT (Federation of Hellenic Food Industries), and ΗRBA (Association of Business and Retail Sales of Greece). Following this evaluation, the products with the highest score in each respective category were presented to IRI Hellas – a specialized market research company – and were then included in the large-scale consumer research that was conducted on a representative sample of 3,200 people throughout Greece.

On Monday, 11 April, the products and services that managed to stand out for their innovative nature were honoured and rewarded at this year’s awards ceremony of the internationally recognized and acclaimed “Voted Product of the Year” institution, which since 2018 has been represented in Greece and Cyprus by Direction Business Network.