Celebrations started a few days earlier, when Hendrick\u2019s newsies distributed The Unusual Times, a creative newspaper edition by Hendrick\u2019s Gin, in Athens and Thessaloniki city centres. Passersby were also handed \u2013what else\u2013 cucumbers to garnish their Hendrick\u2019s Gin & Tonic and enjoy its special taste to the full. What is more, those lucky ones that found themselves in one of the 24 preselected bars in Athens and Thessaloniki were able to enjoy not only Hendrick\u2019s Gin & Tonic, but other Hendrick\u2019s signature cocktails as well, at special prices \u2013 raising their glasses to the cucumber, of course!<\/p>\r\n
\r\nCelebrations peaked on World Cucumber Day with a spectacular party at a setting very close to the beloved fruit\u2019s heart. Our favourite pop-up restaurant \u00dcberness at the Central Market of Athens was transformed for just one evening into an Unusual Fruit & Vegetable street market, to welcome the aficionados of the renowned super premium gin and its companion, the cucumber.
\r\nIn a one-of-kind environment, the greengrocers of this cucumbery market invited guests to the challenge of picking a cucumber that would unveil their own unusual side, while enjoying refreshing Hendrick\u2019s cocktails.<\/p>\r\n
\r\nFun skyrocketed when all of a sudden the band \u201cThe Bon Viveurs\u201d (ex-Burger Project) joined the party. Just like greengrocers in street markets, the band livened up the evening, entertaining guests and giving a perfectly unusual ending to World Cucumber Day.
\r\nHendrick\u2019s Gin has always had very close ties with cucumber. The unusual distillation process of this loved gin includes an infusion of rose and cucumber, which yields an extraordinarily mixture, a rare union of lightness and complexity.
\r\nAfter all, what better way to enjoy a Hendrick\u2019s cocktail than with a refreshing green garnish cut from the same fruit that gives Hendrick\u2019s its pleasingly unusual flavour!<\/p>\r\n