Dom Pérignon and Lady Gaga join their creative forces and invite us to The Queendom: an artistic project involving an impressive Nick Knight-shot ad campaign, limited edition Dom Pérignon bottles and an enthralling hand-painted sculpture by Lady Gaga herself.
The inspiration to create is an unstoppable impulse that opens up new horizons and propels us forward towards reinventing ourselves again and again. This is what Dom Pérignon does with every vintage. Dom Pérignon Rosé is considered the pinnacle of this radical declaration of freedom: freedom to cast aside conventions and push the boundaries of creation.
No one embodies this value better than Lady Gaga, with unbridled energy.
The connection between Dom Pérignon and Lady Gaga is instant, deep, honest and highly creative. It is no coincidence that Lady Gaga is a long-time aficionado of Dom Pérignon.
When Lady Gaga discovered and delved into the history of the maison, the radical boldness behind Dom Pérignon Rosé caught her attention, making this cuvée the perfect vessel for the collaboration.
When Dom Pérignon chooses to be rosé, it is a radical declaration of freedom. Freedom to explore, to cast aside conventions and push the boundaries of creation.
Dom Pérignon Rosé springs from this desire to dare, seizing the red of the pinot noir grape in its primal radiance, capturing its vital power in a bold, assertive assemblage.
The exhilaration caused by the announcement of the collaboration emphasizes the strength and authenticity of this partnership: the news reached 140 million people in just ten days, while the #dompérignonxladygaga hashtag is already causing a social media frenzy with thousands of unique postings and a burst of “fanart” creations inspired by the campaign’s visuals.
Dom Pérignon shall release two Limited Edition creations in the coming autumn: a Dom Pérignon Vintage 2010 and a Dom Pérignon Rosé 2006 in an exclusive and uniquely designed packaging.
Its vibration embraces the thrill of the unknown and is an invitation to enter the world Lady Gaga and Dom Pérignon created together.
Welcome to the world of creative freedom of Dom Pérignon and Lady Gaga.