Amvyx S.A., the largest and oldest distributor of spirits, wine and beer in Greece, announces the exclusive distribution of certain Proximo brands within Greece.
The agreement between Proximo and Amvyx, which commenced on 18th of May 2021, includes the exclusive distribution, sales and marketing in Greece of Jose Cuervo® Tequila (the world’s and Greece’s number 1 tequila), Bushmills® Irish Whiskey, The Kraken Black Spiced® Rum, 1800® Tequila and Maestro Dobel® Tequila.
“Demonstrating our commitment to expand Amvyx’s portfolio, we gladly welcome a collection of Proximo’s storied brands, including Jose Cuervo Tequila, the number 1 tequila in the world, as well as Bushmills Irish Whiskey, with a history dating back to 1608 at the oldest licensed whiskey distillery in the world. We look forward to working closely with Proximo in strengthening their iconic brands’ presence in and relationship with the Greek market,” said Mr. Y. Artinos, General Manager of Amvyx.
About Amvyx S.A.
Amvyx S.A., since 1917 and for over 100 years, has distributed famous and high-quality brands of spirits, wine, beer and other alcoholic (and non-alcoholic) products in Greece. The main objective of the company is to provide high quality marketing and distribution services. As entrepreneurship, innovation and respect for its suppliers, customers, and consumers are in the core of its philosophy, the company has succeeded in competing successfully with its multinational competitors, always aiming at continuous growth.
About Proximo
Proximo is a global innovator of quality spirits that create excitement with every sip. Its unique portfolio of brands includes the world’s best-selling tequila, Jose Cuervo®, the most awarded tequila in the world, 1800®, Mexico’s best-selling premium tequila, Gran Centenario®, Bushmills® Irish Whiskey, Stranahan’s® Rocky Mountain Single Malt Whiskey, The Kraken® Black Spiced Rum, TINCUP® American Whiskey and Boodles® British Gin. Learn more at www.proximospirits.com.