Like us, the two men featured in our spots never cease to increase their efforts on their path to attaining their desires, always staying devoted to their truths.
Alexandros Fiotakis shares his time between his day job at a multinational company and his very own modern barber shop. Stratos Drakoulis started off from an ordinary meat shop; today, his quite extraordinary business offers clients a unique service experience featuring loud electronic music.

The campaign was created by The Newtons Laboratory. The spots were directed by Daniel Bolda and produced by Parasol.