AMVYX STRENGTHENS ITS STRATEGIC PARTNERSHIP WITH WILLIAM GRANT & SONS AS THE FAMOUS GROUSE JOINS ITS PORTFOLIO

AMVYX S.A. announces the assumption of the exclusive distribution and marketing of the international whisky brand The Famous Grouse in the Greek market, following its acquisition by William Grant & Sons.

William Grant & Sons is one of the most renowned family-owned groups in the global premium and super-premium spirits industry, with a portfolio that includes leading brands such as: Glenfiddich, the world’s No.1 Single Malt Whisky; The Balvenie, one of the most highly acclaimed single malts internationally; Grant’s, a globally established blended whisky; Monkey Shoulder, the pioneering blended malt that redefined the whisky category; Sailor Jerry, a premium spiced rum with authentic character and international appeal; and Hendrick’s Gin, which has redefined standards in the premium gin category worldwide.

With the addition of The Famous Grouse to its portfolio, AMVYX further strengthens its strategic partnership with William Grant & Sons and significantly enhances its presence in the whisky category, by incorporating a globally recognized brand with a long heritage, authenticity and strong reputation. This expansion underlines AMVYX’s commitment to offering internationally acclaimed spirits to the Greek market, while creating value for both its partners and consumers. At the same time, its long-standing collaboration with William Grant & Sons provides a solid foundation for the development of innovative and strategic initiatives in the future.

The symbol of The Famous Grouse—its iconic red grouse—symbolizes freedom, resilience and the untamed spirit of nature, values that are reflected in the whisky’s character and align with AMVYX’s steadfast dedication to excellence.

With a portfolio that includes leading international brands across all premium spirit categories, AMVYX continues to strengthen its position as the preferred partner of major global houses in the Greek market, bridging global excellence with the Greek consumer.