Amvyx S.A, the largest and oldest distributor of spirits, wines and beer in Greece, is pleased to announce the beginning of its cooperation with Molson Coors Beverage Company as its exclusive partner in Greece for the distribution rights to Staropramen, Miller Genuine Draft, Blue Moon and Carling. With this move Amvyx continues the expansion of its beer portfolio, as well as, its highly successful course in the Greek market.
Staropramen is a key global brand for Molson Coors which is growing quickly around the world and is available in more than 40 countries worldwide. Staropramen has a long heritage and has been proudly brewed in Smichov in the very centre of Prague for nearly 150 years and we are delighted that more Greek consumers will be able to appreciate this unique brand.
Miller Genuine Draft was created in Milwaukee in 1985, using an innovative four times filtered brewing process and the finest ingredients to make a super-premium, exceptionally smooth beer and is now available in over 50 markets worldwide.
Blue Moon, a Belgian style wheat-beer with a unique serving twist and one of the strongest US craft brands, together with Carling, the number 1 beer in the UK market, will only act to strengthen this new beer portfolio even further.
Yiannis Artinos, General Manager of Amvyx, commented: “We are very happy and proud to welcome Molson Coors into the Amvyx family. Our common long-standing presence in the industry and the shared commitment to providing high quality products are our shared values. The addition of MCBC’s globally successful brands further enriches Amvyx’s already diversified portfolio to better meet the needs of the modern consumer. “
Ivan Zajsek, Director of Business Development said: “We are delighted to have signed this long-term agreement for Molson Coors brands with Amvyx and we look forward to growing together our international brands footprint & visibility across the whole of the Greek market.”
About AMVYX S.A
Amvyx S.A, since 1917 and for over a 100 years, distributes famous and high quality brands of beverages, wines, beer and other alcoholic (and non-alcoholic) products in Greece.
The main objective of the company is to provide high quality marketing and distribution services. As entrepreneurship, innovation and respect for its suppliers, customers, and consumers are in the core of its philosophy, the company has succeeded in competing successfully with its multinational competitors, always aiming at continuous growth.
About Molson Coors
Molson Coors Brewing Company owns the Staropramen and Miller brands and is one of the world’s largest brewers by enterprise value. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Staropramen, Carling and Blue Moon across the Americas, Europe and Asia. Molson Coors is listed on the Dow Jones World Sustainability Index, the most recognized global benchmark of sustainability among global corporations. For more information on Molson Coors Brewing Company, visit the company’s web site, www.molsoncoors.com.